Service 01 · Organic SEO
If people are searching for what you offer and landing on the wrong page, publishing more pages can make the problem harder to diagnose. We start by looking at your current site, the results your audience sees and the steps visitors take once they arrive. Then we focus on the changes that can make your existing pages easier to find and more useful to the people who find them.
Scope
01
We check how search engines reach and interpret the pages you want found. That can include internal navigation, redirects, canonical URLs, sitemap coverage and indexing directives. We use site crawl data and, where you can provide access, Google Search Console to separate a technical issue from a page that simply needs stronger content or a clearer purpose.
02
We look at how people search and what the results suggest they want. Each important query cluster gets a page with a clear job. For example, an agency’s main service page and an informational guide can address related terms while answering different questions. When multiple pages compete for the same intent, we review whether to differentiate, combine or reorganise them.
03
We improve priority pages first. The work can include title tags, headings, copy, internal links and clearer next steps for visitors. If new content is needed, we define what the reader should learn, how it fits the site and which existing page it should support. Where the site includes adult-oriented content or uses an age gate, we account for the actual setup and how it can affect visibility.
04
We agree what to track before making changes. Search impressions and clicks show whether people are discovering the site. Completed forms, qualified enquiries or clicks to an official profile answer different questions. We keep those measures separate so the reporting tells you where to work next.
Engagement
We can start with a focused audit and prioritised recommendations, or scope a programme that includes implementation and ongoing review. The proposal sets out the pages in scope, who will make the changes and how we’ll measure the work. If you’re about to change your domain or rebuild, bring that up early so the search work can be coordinated with website design and development.
Running an agency site? See a 90-day SEO roadmap for escort agencies for an example of how to sequence the work.
FAQ
Yes. Existing data can help us see which pages attract visitors and which queries already work. We use that baseline to prioritise improvements and flag valuable URLs before anyone changes content, navigation or templates.
The timeline depends on the site, how quickly changes go live and the searches you want to compete for. An audit can surface issues early. Changes in search visibility usually need more time to evaluate. We agree review points based on the work in scope and the available data.
No. Search rankings depend on the query, market, competing pages and search engine decisions. We commit to the agreed work, explain how we prioritise it and report what changes in the metrics we can measure.
The scope specifies whether we’re providing recommendations, briefs, editing or finished copy. If the work includes content, we agree which pages come first, what you need to approve and how each piece fits the wider search plan.
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